We get it; you’re sick of hearing the term “SEO” as an empty guideline to help your business. You’ve also heard many success stories how your competitors are able to bring in customers online through a website, SEO and blogging. As an entrepreneur, you probably don’t have the time to do your own marketing— even lesser time to research and execute practices like SEO blog writing for your company.
But I bet you are curious what all the fuss is about, right?
SEO stands for Search Engine Optimization. In simple terms, Blog is a bunch of well written informative articles published online on your website. SEO is a strategy to make sure those articles reach to maximum people browsing the internet. If people find those articles interesting, they my check out rest of your website and may eventually become your customer. To execute this strategy your articles should do well on Search Engines like Google and Bing. You may promote your website and articles on Social Media platforms like Facebook and LinkedIn too.
The process of blogging is a simple strategy, widely used by businesses of all sizes by outsourcing the work to marketing companies. These marketing companies typically provide 3-4 articles a month which are then published on the “blog” section of your website.
Most Fortune 500 companies incessantly preach this method (which we’ll get to later), without really explaining what it is or how they use it. That’s why we decided to break that barrier and fully explain to you what SEO is, why your company needs blogs, and how it works to help get more clients through the door.
So whether you are a dentist, a doctor, a small business owner, a lawyer, or a boutique shop owner, buckle in: we’re about to spill the beans on how blog writing actually bring in customers.
Why Blogs, WHY?
Yes, you’ve heard it before: you need blogs on your company’s website if you want to attract more followers and clients. But has anyone ever really told you why, exactly?
Blogs implement SEO (search engine optimization) tactics in order for your company’s website to rank on the front page of Google. Think about it: how many people look to Google’s second page if they’re searching for a local dentist? Barely any.
This means that even if you show up at the top of the second page, essentially nobody will see it. That’s why you need to understand (or hire someone who understands) SEO because it can double your client base, while simultaneously garnering you repeat business.
It Actually Does Bring In More Customers
Let’s take a medical professional as an example.
Dr. Dolittle has been one of the best known pediatric dentists in his region for twenty years. He has built up his clientele by old-fashioned word-of-mouth and business is good.
But suddenly, Dr. Dolittle has to move across the country and start up a new practice. Now he doesn’t have his local notoriety to back him up and he finds himself up against all the other local dentists who have an established reputation. How can he possibly compete with them?
That’s where blogs come into play.
If a nearby mother decides to type in “does my child have a tooth infection?” the first links that Google will show her are numbers and addresses of local dentist offices and maybe some ad links. Generally speaking, most Google users will skip over ad links and skip right down to the first couple of articles.
So Mom skims right past those ads and goes for the first organic blog she finds. It will probably be titled something along the lines of, “Signs Your Child Has A Tooth Infection.” It looks simple, to the point, and it answers her question. She clicks on it, and guess who’s website she’s on?
Now Dr. Dolittle has a leg up on his competition because he’s giving direct answers to the Local Mom. She reads the blog and likes it, decides not to wait, and calls Dr. Dolittle’s office directly to set up an appointment.
Still Don’t Understand Why You Need SEO Blog Writing For Your Company?
Now, to be frank, the likelihood of the above scenario playing out exactly like that is pretty rare. Mom will probably look through a couple of articles and then decide her child is fine or maybe she will just call her usual pediatric dentist. But now she recognizes Dr. Dolittle as an expert in his practice and she’ll have him in mind in case she has any other questions.
Why Your Customers Will Appreciate Blogs
Having blogs on your professional website may not get you ranked on Google’s front page right away, but it will help set a precedent. These blogs can be useful bits of information that you can give to your clients so that you don’t have to waste time on the phone explaining a simple process. Your blogs also serve as a reminder that you are knowledgeable in your profession. It can help customers trust and appreciate you more than your competitors.
How SEO Is Used In Blogs
We’ve already discussed how blogs have the potential to bring in more customers and why your customers will appreciate this extra information. But how do SEO blog writing services technically work?
In order for SEO to work, you have to pick one keyword or phrase for your blog. For Dr. Dolittle, he may have used “child tooth infection” or even the full “signs your child has a tooth infection.” Essentially just key phrases that someone might type into Google. Then, the blog has to use those terms a predetermined amount of times (depending on how long the blog is) and this helps Google pick up the article and slowly move it to the front page.
When Your Blog Will Rank On Google
The only way your blog will rank on Google is by using SEO expertly and by posting blogs often.
Most business owners are under the assumption that they can pay a couple hundred dollars for a handful of blogs, pop them on their website, and that’s all there is to it. Now they have blogs that will work their “magic” to help the business grow.
These are the same people who will probably say (later down the line) that blogs didn’t really do anything for their business.
Business owners know better than anyone when something sounds too good to be true. Spending a few hours on a blog or two and expecting it to bring you daily clients is unrealistic and impractical. These blogs aren’t working because they just threw them on the back burner, hoping they would blend themselves together and offer them a full-course meal without having to pick up a spatula.
But the thing is, these blogs will get buried underneath the other 500,000 blog posts on the same topic. That is unless SEO is implemented, the blogs are consistent, and they are being marketed effectively.
Who Should You Hire For SEO Blog Writing
This article is already long enough, and I bet you’re feeling overwhelmed. That’s because you’re trying to take in and figure out an entire profession.
Like most entrepreneurs, you probably want to be able to use this simple technique by yourself. However, there is a lot more that goes into blog writing than meets the eye, which is why you should leave this work to the professionals.
So how do you find SEO blog writing services for your company?
Many Fortune 500 companies have it in their budget to bring on a full-fledged marketing team, but if you’re a stand-alone local business, there’s no need to do that. All you need is one reliable writer.
You can find professional writers on freelance platforms like Freelancer.com, Fiverr and UpWork. However, be wary of these sites. Anyone can sign up, and generally the cheaper the blogs are, the less quality and SEO they will contain.
If you decide to use freelance platforms, do your research. Read their reviews and interview them before you hire them on for the job. You’ll know when you’ve found the right match. Especially when their SEO blog writing services start turning out a better ROI for your company.
Big Companies Who Do SEO Blog Writing
Now that you have a basic understanding of the benefits of posting blogs, let’s analyze which other companies believe in these practices. Here is a list of Fortune 500 companies who know the value of using blogs for better company recognition:
Now it’s time to do a bit of your own research. Do your competitors have blogs on their website? If they don’t, then you better act fast before they find out that the secret to success may be as simple as SEO blog writing.