If you are looking for ways to send bulk marketing emails to potential customers who have not given explicit consent to receive communications from you, you will likely come across the latest trend – email warmup service.
What is an Email Warmup Service?
Used primarily by email marketers, an email warmup service is nothing but bots that send hundreds of emails each month from your account to their own (dummy) mailboxes. If your email lands in their spam folder, it is moved back to their inbox, thus indicating to various ISPs that it is not spam. To make the conversation look natural, they even reply-back to these emails. Today, hundreds of email warming service providers charge a monthly fee between $10-$50 per mailbox, claiming that it improves the email deliverability score.
The concept of “warming up” your emails looks like a brilliant idea – on the surface.
What could go wrong?
It’s nothing but trying to GAME THE SYSTEM.
Anti-spam email systems have been designed to protect users from unwanted marketing emails. Even though a sales rep may be eager to reach potential customers by spamming their mailbox, eventually it is the wrong thing to do. We all know that.
Simply take it this way, it’s cheating, and the BIG DADDY is watching. Do you think that large ISP’s and anti-spam systems of Google/Gmail, Microsoft/Outlook, Apple, Yahoo and others, are not aware of this trick? I am 110% sure that they are aware of it, and at some point, they will bust this scheme and penalize you for using the email warmup services to game the system.
Compare this to the paid-backlinking services, they also tried to game the system to improve the online search rankings. At one point, they probably worked well, but once the BIG DADDY placed relevant checks in place, both parties were blacklisted from their search platform. The email warmup services used by email marketers will eventually go bust, and no one can prevent it. Email marketing is cheap but a wrong practice. They will do more hard than good.
In short, you can reach your customers through advertising, blogging, etc., but brute force spamming and thinking that email warmup service will cover up for it is entirely wrong. Use these services at your own risk. There is no guarantee that it works at all, moreover, your entire service/domain can be tagged as a spammer.
Although as of now, this is my personal opinion only, but do think about it!