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The “90-Day Rule”: When to Assign an Account to a Collection Agency

One of the most common questions business owners ask is: “How long should I wait before sending a past-due account to collections?”

The data is clear: The best time to assign an account is when it hits 90 days past due.

Waiting longer doesn’t “save the relationship”—it usually guarantees you will never get paid. Here is why the 90-day mark is the critical turning point for your Accounts Receivable.

1. The “Three-Cycle” Logic

By 90 days, you have likely sent three statements (30, 60, and 90 days). You have given the client a full financial quarter to resolve the issue.

  • The Reality: If a client hasn’t paid after three “friendly reminders,” they aren’t forgetting—they are ignoring you.

  • The Action: Sending another statement looks weak. Escalating to a third party shows you are serious.

2. Your Staff is Burning Valuable Time

Your internal team is hired to manage patient care, customer service, or sales—not to chase bad debt.

  • The “Burnout” Factor: Asking administrative staff to make uncomfortable collection calls kills morale and productivity.

  • Opportunity Cost: Every hour they spend chasing a $200 invoice is an hour they aren’t generating $1,000 in new business.

  • Skill Gap: Your accounting department likely doesn’t know the specific nuances of the FDCPA (Fair Debt Collection Practices Act). If they say the wrong thing, your business could be sued for harassment. Pros know the law.

3. The “Decay Curve” of Debt

Time is the single biggest enemy of debt recovery.

  • Statistical Drop: Research shows the probability of collecting a dollar drops significantly after 90 days. By six months, that dollar might be worth only 20 cents.

  • First Mover Advantage: A debtor who isn’t paying you likely isn’t paying others either. The squeaky wheel gets the grease. If you wait, you fall to the bottom of their priority list behind the creditors who did hire an agency.

4. Change the Dynamic (Without “Alienating” the Client)

Many businesses fear that hiring an agency will ruin the client relationship. The opposite is often true.

  • The “Bad Guy” Buffer: By hiring an agency, you keep your internal team as the “good guys.” You can tell the patient/client, “I’m sorry, our system automatically moves accounts at 90 days, it’s out of my hands.”

  • Psychological Shift: A letterhead from a collection agency changes the tone from a “request” to a “demand.” The debtor realizes you are no longer asking nicely; you are enforcing a contract.

5. Financial Sense: Fixed-Fee vs. Contingency

Speed saves you money on the collection process itself.

  • Early Assignment (90 Days): You can often use “Fixed-Fee” services (flat rate letters/calls) which cost a few dollars per account.

  • Late Assignment (120+ Days): Once an account is “toxic,” you are forced into Contingency Collections, where you might lose 30% to 50% of the recovered amount.

  • Tax Benefits: If the agency can’t collect, you have the documentation needed to write off the debt as a business expense on your taxes.

The Bottom Line: It is better to pay a small fee to recover the majority of your money now, rather than holding onto the debt and taking a 100% loss later.

Ready to stop chasing and start collecting?

Contact Us Today to discuss a strategy that fits your timeline.

Filed Under: Debt Recovery

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